Objectives:
- Attractive strategic product positioning to create impulse buying
- Communicate product benefits to shoppers (increase shelf off-take).
- Attract new and lapsed shoppers
- Bridge gap between shelf and shopper basket.
Strategy:
- Observe leading-edge 5Ps execution trends to drive shelf off-take
- Create Strong partnership between store to best 5Ps execution advantage.
- Monitor the entire market trends and report on all trade activities.
- Recommend winning insights.
- Maximize route coverage.